Bots need to view your website
Search engine giant, Google cannot rank your site if it does not gain access to the content you are providing. Google uses the help of automated bots to crawl through the web and stocking and indexing content. However, if your website is not visible to these bots, your site has little to no chance of making a presence in the initial SERPs. With the help of technical SEO, it ensures your website is visible to the bots, loads the pages accordingly and presents all content accurately. Regardless of technical errors, the requirement to maintain your website’s visibility is permanent.
Site structure indicates entry structure
The layout and structure of the website help Google evaluate it on how it appears in the SERPs. The title and description are extracted from the metadata of the site. Special structures such as structured markup are used to provide targeted content when users research for it.
Quality content is mandatory
In order for Google to direct users to your website, it is compulsory to maintain the best material available online relevant to the keyword searched. Impeccable content should be minimum 800 words per page readable with necessary headings and subheadings. Remember the simple principle that, the better your content is the better chances of sustaining a higher ranking. Many agencies like this nj seo company can help you curate the content you need to bolster your seo strategy and help drive more traffic.
Trust is formed in networks
It is a fact that no single source can determine the trustworthiness of a website. Google uses a vast system of series of trust indicators to mutually settle the most trustworthy sources of content on the internet. This method is established in the form of links indicating to a site. The more links are suggesting a website, the more trustworthy it is regarded. Building and strengthening the link profile is the most definite way to enhance domain authority for years to come.
Spam and rank manipulation is bad
Since the birth of Google, it has been engaged in a never-ending battle against rank manipulation and threats. Black hat SEO has used various techniques such as hidden keywords, link schemes, link spamming and keyword stuffing in an attempt to enhance its ranking without acknowledging the necessary effort needed to gain high rankings. Moreover, Google has continuously updated itself in order to track such schemes. On the other hand, Google rewards those sites which promote its users.