It takes a relatively long time for SEO to show results
An identifiable drawback of SEO is the period it takes to produce the desired outcomes or results. It takes a longer period due to certain procedures such as getting the substance filed via search engines, and such a process can take up to a few hours, days and weeks. Since Google algorithms change frequently, it produces results which are not consistent with the search.
Long wait for ROI
It is a general fact about availing SEO that it takes a long period to produce any significant results from your SEO endeavors. It is more likely that you will require a long term investment to establish a decent ROI or return on investment from each of your SEO endeavors. However, this could spell trouble for those companies that require considerable income on a short term basis.
To be competitive will require a lot of investment
SEO is not a free endeavor and will require abiding by its requirements such as delivering and pulling in backlinks. When availing SEO, it is most likely that you will be seeking outside assistance to manufacturing every SEO connection and other activities in an attempt to generate generous income from advertising endeavors. It is enhanced when working in an aggressive competitive field.
There is no guarantee that it will work for sure
One of the crucial objectives of website optimization is appearing on the primary SERPs (Search Engine Result Pages). There is no doubt a strong presence in the initial search result page is a detrimental factor. A record percentage of 75% users will not look more than the first page of results. Moreover, SEO does not assure that you will appear in the primary pages of the search results based on the keyword highlighted.
Left at the mercy of the algorithm
The most significant drawback of SEO is without a doubt, lack of control. You are at the complete mercy of the Google algorithm. Bear in mind that investing in SEO, unfortunately, ensures that you have whatsoever no authority in the activity from your SEO endeavors knowing that Google has absolute and total control.
You can be penalized
Google is ridiculously unpredictable with updates such as Penguin, Panda, etc. Tons of hard work submitted by a search engine optimizer can be disregarded and changed overnight from being penalized from what the algorithm changes require. It can be heartbreaking for marketers often leaving them clueless about what happened and start from scratch.